Client Acquisition Engine For Creative Professionals (probably the only funnel you’ll ever need)

 Most creative professionals I know are great at what they do, they have happy customers and deliver a high standard of work. Most however aren’t very adept at acquiring new clients and have fallen into the habit of relying too much on referrals. I’ll be honest here, I used to do that as well. For a long […]

Think Paid Traffic Is An Expense? Dude, You’re Killing Me & Here’s Why…

It’s An Investment… and when done right a paid traffic campaign will cost you nothing at all – it will generate you money.

From Profit To Purpose – Now Is The Time To #BeMoreEpic

“Everyone thinks of changing the world, but no one thinks of changing himself.” ― Leo Tolstoy It was around the 17,238th day of co-sharing this beautiful planet with you and the other 7.5 billion people that it hit me… my ‘one thing’ finally revealed itself… & I needed to change. For better or worse, experiences […]

Here’s How Your Outdated Website Is Killing Your Business (and what you can do about it)

3 Content Scheduling Frameworks To Rock Your Content Marketing

Whatever approach to content marketing you take you will need a strategy, a framework if you will, to guide your content planning and in this post I want to share with you 3 such frameworks. I personally I lean more towards using the 411 content marketing rule, but each to their own. I say ‘lean […]

An Introduction To Lean Canvas – Business Model Design

As an entrepreneur, one of the most important tasks you can perform is getting your idea(s) out from your head into a tangible format so that you can communicate that with others. In the past, this usually meant a well-researched business plan, that would usually take weeks (more like months) to create. I turn to […]

Email Marketing: 13 Tested and Proven Ways to Build Your Subscriber List

A list of engaged subscribers is one of the most effective and reliable marketing resources you can own. A good list so valuable that it can’t be bought. Why? Because when subscribers sign up for your list, they’re signing up to hear from you and your company. Email subscribers have to be earned. What are […]

The Book That Changed My Life: The 7 Habits Of Highly Effective People by Stephen R. Covey.

Stephen R. Covey’s book, The 7 Habits of Highly Effective People, was first published in 1989 and has been a top-seller for the simple reason that it ignores trends and pop psychology for proven principles of fairness, integrity, honesty, and human dignity. This book has been helping people solve personal and professional problems for the […]

Ready for some SMART goal setting?

I’ve seen more often than not clients and project work come to me with their marketing strategy all planned without actually having any real/meaningful goals. Having clearly defined goals is critical to measuring success (or failure) BOTH hugely important pieces of the business growth puzzle. Knowing how/why something worked means you have increased chances of […]

Understanding Growth Hacking & How It Can Benefit Your Business

Let’s Start With This: Definition of a Growth Hacker “Sean Ellis (perhaps the Godfather of Growth Hacking) says that a ‘growth hacker’s true north is growth’, which ultimately means that growth hackers don’t care how they get growth so long as it comes.” – Logan Hall on What Is Growth Hacking? What is growth hacking? […]

11 Marketing Ideas For Local Business Owners

Running a local business is hard. Your potential market is smaller, your competition from large shopping centres & superstores is obvious and of course, online commerce is fierce. But all that said it doesn’t mean running a successful high street business is impossible, on the contrary, the combined annual turnover of SMEs was £1.8 trillion, […]

4 Marketing Essentials Small Businesses Should Be Using To Grow Their Business

Social media is a powerful way to reach a large audience. With millions of people actively engaging with social networks on a daily basis, how do you ensure that your content or brand is reaching them? Here are our tips for increasing your social reach: How to raise brand awareness, generate new leads and increase […]

6 No-Fuss Tips For Developing A Digital Marketing Strategy

If you’ve never developed a digital marketing strategy before the idea of writing one can be enough to put you off from starting at all! If this sounds like you, or you would like to try something new, then I would suggest reading my earlier post on the RACE planning framework. In this post, I […]

Optimal Image Size For Facebook Ads (works for Twitter Cards also)

After running literally hundreds of promotions on social media over the years (paid & earned) we wanted to share this time saver tip with you. Knowing this will mean you’ll stop going round and round looking for the optimal image size for Facebook. Facebook now offer up a mind-boggling array of image options and sizes […]