The Joe Strummer Foundation


The Joe Strummer Foundation is a charitable organisation and need to continually raise funds -- this time they wanted to try something different.

We helped them develop the idea of a contest to design a t-shirt that would create a buzz online & reach a wider audience. The contest would be open to all fans of Joe Strummer & The Clash... ultimately the T-shirt would be sold on their online store to raise the funds that enable the organisations incredible work.

The Joe Strummer Foundation support projects around the world that create empowerment through music & they needed a way to connect and engage a wider audience.

Frank Turner & Joe Strummer Foundation project in Sierra Leone


Working closely with the Foundation we developed a strategy that focused around a fully automated marketing & onboarding funnel.

This included: mapping the funnel flow, building the landing pages, the copywriting, creative assets, 3rd party integrations, email automation sequences.

My team also created all the onboarding and engagement content: 20 page welcome PDF,  social media planning & scheduling, email blasts, remarketing & analytics pixel integrations, reporting and ongoing technical and community support.

From start to finish, we delivered the entire campaign.


Lead Flow Method

Our philosophy is centred around the Lead Flow Method™ a strategic model created by Steve Mullen. We use this framework to help you achieve a deeper level of impact, to do more in less time and to increase revenue.


Using our strategic framework we'll help you to develop the 3 CORE AREAS for marketing your business online:

The way you ATTRACT leads, the way you CONVERT them into clients, and the traffic channels you use to ENGAGE with them to grow your business.


The entire campaign was fully automated and promoted 100% organically (zero ad spend) and drive traffic via channel partners & supporters, in-house email list & social media.

2082 leads generated
541 entries
75 qualified submissions
100+ sales

Overall 12x ROI

Steve designed & set out a digital funnel and solution which has driven incredible engagement across multiple platforms. Collaborative in his approach, and incredibly easy to work with, Steve has a good eye and maintained a strong commercial focus from the outset.

Simon Jobson

Global Brand & Marketing Director

Joe Strummer Foundation / Dr. Martens / Brewdog / Ellesse / Umbro