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This is a big question and needs some serious consideration – is your outdated website actually hurting your business? One thing is for sure if your website has not been upgraded in the last 3 or 4 years (or more *shudder*) the answer is a resounding YES! SEO plays a major part in your online …
Whatever approach to content marketing you take you will need a strategy, a framework if you will, to guide your content planning and in this post I want to share with you 3 such frameworks. I personally I lean more towards using the 411 content marketing rule, but each to their own. I say ‘lean …
Continue Reading..3 Content Scheduling Frameworks To Rock Your Content Marketing
As an entrepreneur, one of the most important tasks you can perform is getting your idea(s) out from your head into a tangible format so that you can communicate that with others. In the past, this usually meant a well-researched business plan, that would usually take weeks (more like months) to create. I turn to …
Continue Reading..An Introduction To Lean Canvas – Business Model Design
A list of engaged subscribers is one of the most effective and reliable marketing resources you can own. A good list so valuable that it can’t be bought. Why? Because when subscribers sign up for your list, they’re signing up to hear from you and your company. Email subscribers have to be earned. What are …
Continue Reading..Email Marketing: 13 Tested and Proven Ways to Build Your Subscriber List
Stephen R. Covey’s book, The 7 Habits of Highly Effective People, was first published in 1989 and has been a top-seller for the simple reason that it ignores trends and pop psychology for proven principles of fairness, integrity, honesty, and human dignity. This book has been helping people solve personal and professional problems for the …
I’ve seen more often than not clients and project work come to me with their marketing strategy all planned without actually having any real/meaningful goals. Having clearly defined goals is critical to measuring success (or failure) BOTH hugely important pieces of the business growth puzzle. Knowing how/why something worked means you have increased chances of …
Let’s Start With This: Definition of a Growth Hacker “Sean Ellis (perhaps the Godfather of Growth Hacking) says that a ‘growth hacker’s true north is growth’, which ultimately means that growth hackers don’t care how they get growth so long as it comes.” – Logan Hall on What Is Growth Hacking? What is growth hacking? …
Continue Reading..Understanding Growth Hacking & How It Can Benefit Your Business
Running a local business is hard. Your potential market is smaller, your competition from large shopping centres & superstores is obvious and of course, online commerce is fierce. But all that said it doesn’t mean running a successful high street business is impossible, on the contrary, the combined annual turnover of SMEs was £1.8 trillion, …
Continue Reading..11 Marketing Ideas For Local Business Owners