What if you could change lives, by doing what you do every day for work? Does that even seem possible?
Yes it is, and rest assured, building giving into your value proposition is rewarding in more ways than you thought possible.
Business as a force for good is a wonderful idea. Supporting projects that matter to you is a personal thing and it's easy to do as an individual... but more complex if you want your business to start giving.
CSR 'corporate social responsibility' has for many years been the preserve of large enterprises... how many small business owners do you know who have a CSR department & allocated budgets?
If a business wants to donate some of its profits to a charity, a lengthy legal document called a Commercial Participators Agreement (CPA) needs to be created and most small charities don't have the means or the funds to do so.
According to the Charities Acts (UK), businesses that are commercial participators must comply with certain legal requirements and have a ‘commercial participator agreement’ in place with the charity - more info here.
Sorry, I don't know the other governing bodies in other countries but feel free to let me know int he comments below and I'll add them to this post, thanks!
Good news is that these days great organisations like B1G1 Business For Good & Work For Good are building online platforms that take care of the legal affairs, and make it easy for small businesses to donate to charity through their sales, track donations, and promote their giving.
I recommend you visit the websites and see how you can transform your business into a force for good.
PROFIT NEED NOT BE THE ONLY FOCUS
Now let's get this clear: there's absolutely nothing wrong with striving to generate profit, after all, it's how businesses thrive in the free market.
We all have a responsibility to look after one another and research consistently shows that your potential clients/customers prefer businesses that care about more than simply making money. It's time stand for what's important to you and to be doing some good through your business.
If you don't, your competition will... and already are differentiating and making a difference. The tides are turning... don't believe me? I'll leave you with this:
89% of consumers are likely to switch brands to one that is associated with a good cause, given similar price and quality.
If the idea of working for good resonates with you, and you want to learn how you can transform your business, earn more money and create more impact, then I invite you to join between 3 to 9 others in a small yet powerful group.
See the IMPACT Business Collective page for details.